Victoria's Secret is the edging specialty retailer of lingerie operating more than 1,000 stores across the U.S. Victoria's Secret has helped, perhaps more than any other brand, bewitch attention to the lingerie industry. Their hype campaigns, including the Victoria's Secret Catalog and Victoria's Secret Fashion Show are plainly dire and controversial. The attraction received by Victoria's Secret for their barbaric advertising campaigns has spawn priceless confab-of-mouth and disclosure data to in addition reinforce the Victoria's Secret brand. Victoria's Secret sales in 2003 were noted $2,822 million across 1,009 stores. Selling square feet were 4, 735, 000, alike to an average sales per square foot of approximately $600, almost up 3% from preceding year. Overall, same store sales were up almost 4% from prior year. The brand is also warily to appeal to a wide range of women. While Frederick's of Hollywood limited itself to kinky lingerie, Victoria's Secret launched a PINK line that's appropriate for teenage girls. Smart marketing made Victoria's Secret the leading American brand.